The name bra brands of the modern bra has evolved from an undergarment resembling a corset that began taking form in the early seventeenth century, and it wasn't until 1908 that the brassiere took on a supporting role with the early origin of the bra brand for the women of today. In 1903 Mary Phelps used two handkerchiefs and a pink ribbon to fashion the first prototype of what became the modern bra brands. However, it took the bra industry, with their newly developed bra and brands, until 1935 to realize that women came in different sizes and the Warner Bros. Company began to manufacture bras in more than one cup size.
In the years since, manufacturers have created new and ever more creative variations, from the "Merry Widow," rubber falsies, inflatables, Cross Your Heart" to the utilitarian sports bras used by athletes and sports enthusiasts. The endless variations with differing functions have led to dozens of famous bra brands including Jockey brand bras, delicates brand bras, and Sears brand bras, with some bra brands becoming part of the cultural landscape. Any woman who has dreamt of finding herself horrified at being in a public place shirtless and wearing a bra will appreciate the Maidenform bra brand ads of 1950's women magazines that featured bra-clad women in various public venues.
Dozens of companies now manufacture name bras. Delicates brand bras come in a wide variety of styles for the discerning customer and can be found in specialty shops as well as at retailers, such as J. C. Penney. Jockey brand bras, initially known for male undergarments have expanded its markets, now offering a line of women's undergarments including Jockey brand bras. Sears brand bras are still featured in the Sears catalog as well as in the Sears stores. And, who could ignore the impact of the iconic Wonderbra in uplifting the consciousness of the country?
Bra design has evolved along with the various purposes for which they are used, whether purchased as a decorative addition to a woman's wardrobe. This can be a style featured by Victoria's Secret or as a utilitarian tool intended for a specific purpose, such as a Shock Absorber sports bra and brands of similar styles for active, athletic women. Such amour designers as Calvin Klein and DKNY have designed lines of fine lingerie, including bras for every occasion ensuring there will never be a lack of new stylish models for every woman's taste.
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